This End Down

I wrote in June on Migrating Intervarsityuf.org to Facebook, and I have some thoughts about how the last few months have gone in using a Facebook page for our InterVarsity chapter at UF.

Benefits of switching to a Facebook page (from a group)

• You can generate status updates and posts to your wall, allowing you a much greater capability for daily interaction with students.
• People are more likely to be a fan of something than to join a group.
• You can have multiple “tabs” (meaning you can have multiple pages to your Page.) You can choose which is the landing page when visitors first visit your site, and you can customize these to look almost any way you like (although some customizations might require the knowledge of HTML).
• Pages get detailed user interaction tracking (called Insights) about fans added, fans who leave, and how fans interact with their posts and updates.
• The user interface is more like the personal profiles they’re used to interacting with, making the page feel more dynamic, comfortable, and personal.
• Once you reach 100 users, you can create a custom URL for your page (for example, ours is http://www.facebook.com/intervarsityuf ).

Detriments of switching to a Facebook page (from a group)

• Becoming a “fan” of a page has less feel of commitment than joining a group. More people become fans, but it carries less weight than joining a group.
• You cannot message your members; you can only send updates. Both show up in their inbox, but updates are not the default view, and also don’t show up in their unread message count.
• You cannot invite all of your fans to an event; you can only invite people you’re already friends with.

That’s all I have for now. I’ll try to update this if I think of more. Overall the experience has been great, but the limitations on event invitations and messaging is putting a huge damper on our plans to use the Page exclusively.